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Designing Winning Products (Advances in Business Marketing and Purchasing #10) (Hardcover)

Designing Winning Products (Advances in Business Marketing and Purchasing #10) Cover Image
By Arch G. Woodside (Editor), Timo Liukko (Editor), Ari Lehtonen (Editor)
$195.99
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Description


Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.

Product Details
ISBN: 9780762306824
ISBN-10: 0762306823
Publisher: Jai Press Inc.
Publication Date: December 20th, 2000
Pages: 324
Language: English
Series: Advances in Business Marketing and Purchasing