The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society (Hardcover)

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Description

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment. (First published in 1991.)

About the Author

Sut Jhally teaches at the University of Massachusetts at Amherst.

Product Details
ISBN: 9781138145276
ISBN-10: 1138145270
Publisher: Routledge
Publication Date: July 29th, 2016
Pages: 240
Language: English

The Illustrated Universal Declaration of Human Rights

Click on the book to order.

(Pocket size paper pamphlet) 9781642551532

Link to contents -

http://bit.ly/2hrpESP

The Human Rights Pocketbook Venture

The Institute for Economics and Peace (IEP), in its 2019 Global Peace Index, which ranks nation states in order of their peacefulness, ranks the United States of America in the bottom quarter of peaceful nation states.

The Human Rights Pocketbook Venture is a positive peace initiative of the Empathy Surplus Project (ESP), a UN Global Compact (UNGC) participant since 2014. ESP invites its colleagues in the UNGC, as well as civil society organizations like Rotary and Lions, to partner with its Human Rights Pocketbook Venture to distribute a personal copy of the pocketbook with every 9th grader and incoming college freshman every year.

ESP is grateful for Rotarians for Peace in Wilmington, Ohio, for being the first to distribute pocketbooks to first year students participating in the Westheimer Peace Symposium, Wilmington College, and East Clinton High School 9th graders.

First Lady of the United States of America Eleanor Roosevelt was a major contributor to the development of the ﬁnal draft of the UDHR. In 1948, she wrote,

“Where, after all, do universal human rights begin? In small places, close to home - so close and so small that they cannot be seen on any maps of the world. Yet they are the world of the individual person; the neighborhood he lives in; the school or college he attends; the factory, farm or ofﬁce where he works. Such are the places where every man, woman, and child seeks equal justice, equal opportunity, equal dignity without discrimination. Unless these rights have meaning there, they have little meaning anywhere. Without concerted citizen action to uphold them close to home, we shall look in vain for progress in the larger world."

.”

Go to StandUp4HumanRights.org

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