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The Rise of Advertising in the United States: A History of Innovation to 1960 (Paperback)

The Rise of Advertising in the United States: A History of Innovation to 1960 Cover Image
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Description


In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.

About the Author


Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than thirty years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.

Product Details
ISBN: 9781442244382
ISBN-10: 1442244380
Publisher: Rowman & Littlefield Publishers
Publication Date: September 26th, 2014
Pages: 210
Language: English