Description

This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

• MCQs
• Video content
• Templates and data sets
• Glossary flashcards
• Additional case studies