Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales (Paperback)

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Description

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

About the Author

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytellingJames Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Product Details
ISBN: 9781788602518
ISBN-10: 178860251X
Publisher: Practical Inspiration Publishing
Publication Date: April 27th, 2021
Pages: 216
Language: English

The Illustrated Universal Declaration of Human Rights

Click on the book to order.

(Pocket size paper pamphlet) 9781642551532

Link to contents -

http://bit.ly/2hrpESP

The Human Rights Pocketbook Venture

The Institute for Economics and Peace (IEP), in its 2019 Global Peace Index, which ranks nation states in order of their peacefulness, ranks the United States of America in the bottom quarter of peaceful nation states.

The Human Rights Pocketbook Venture is a positive peace initiative of the Empathy Surplus Project (ESP), a UN Global Compact (UNGC) participant since 2014. ESP invites its colleagues in the UNGC, as well as civil society organizations like Rotary and Lions, to partner with its Human Rights Pocketbook Venture to distribute a personal copy of the pocketbook with every 9th grader and incoming college freshman every year.

ESP is grateful for Rotarians for Peace in Wilmington, Ohio, for being the first to distribute pocketbooks to first year students participating in the Westheimer Peace Symposium, Wilmington College, and East Clinton High School 9th graders.

First Lady of the United States of America Eleanor Roosevelt was a major contributor to the development of the ﬁnal draft of the UDHR. In 1948, she wrote,

“Where, after all, do universal human rights begin? In small places, close to home - so close and so small that they cannot be seen on any maps of the world. Yet they are the world of the individual person; the neighborhood he lives in; the school or college he attends; the factory, farm or ofﬁce where he works. Such are the places where every man, woman, and child seeks equal justice, equal opportunity, equal dignity without discrimination. Unless these rights have meaning there, they have little meaning anywhere. Without concerted citizen action to uphold them close to home, we shall look in vain for progress in the larger world."

.”

Go to StandUp4HumanRights.org

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