Description

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Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

About the Author

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Marlene S. Neill, PhD, APR, is an assistant professor at Baylor University. She has published 14 journal articles. Neill is an accredited member of the Public Relations Society of America. She has served as the chair for the Southwest District of PRSA; a member of the Universal Accreditation Board; and member of the Board of Ethics & Professionals Standards. She received her PhD from the University of Texas at Austin, Master of Arts from the University of Missouri at Columbia, and Bachelor of Science from the University of Kansas. Neill worked for almost 12 years in government and nonprofit public relations.