Description

A supply chain strategy specifies how an enterprise will achieve its competitive advantages through supply chain capabilities, such as cost efficiency, response speed and flexibility ( Ismail & Sharifi, 2006 ).A supply chain strategy also specifies how the manufacturing, purchasing, marketing and logistics functions work together to support the desired competitive strategy (Qi, Zhao & Sheu, 2011). It is therefore imperative for supply chain managers to understand customers' needs and to choose and implement an optimal supply chain strategy to statisfy customer demands. Given the Complexity in satisfying.